To our Ellis Day Skin Science family,
As a new, indie skincare brand, I want to thank you for being a part of the Ellis Day Skin Science family. A huge part of our mission is to be a source of support for you in your skincare journey, so I hope that you have gotten something out of our digital resources (science-based articles and quizzes), online skin help, and/or our breakthrough products. Thank you for giving us the privilege to communicate with you.
These are unprecedented, stressful, and uncertain times. As we have begun sharing the Ellis Day story with you in recent weeks, and telling you about the new approach we’ve developed to enable everyone to have healthier skin, we have also been torn about how to proceed with launching our first product, Wild Resilience™ Active Phage Serum.
We know that some of you are not only dealing with the fear and uncertainty around your and your family’s health created by the coronavirus pandemic, but you may also be experiencing a very real fear around how this pandemic has and will affect your economic situation, feeling increased stress at work or having lost your job, and/or perhaps dealing with new kinds of challenges from working at home or having your children at home all day.
We recognize that life, as we know it, has changed dramatically, and we have thought about the role that we would like to play in this changing environment.
After a lot of consideration and thought, we have come back to our guiding principle: “We are for you.” We want to support you as we all walk through this together. While we are a skincare company that will always be committed to science-based skincare solutions, we see you as a whole person and want to support you holistically. Now, more than ever, we think it’s important to provide what we can to add to your self-care -- a task that many of us often forget about when faced with the responsibility of taking care of other people, along with other life and work tasks.
To preserve and protect everyone’s safety, we have modified our launch plans. It goes without saying that we have decided to put our in-person launch events on hold indefinitely. Instead, we hope to connect with you through digital avenues, while continuing to provide valuable information and experiences that will add to your skin health and holistic self-care.
Additionally, we will continue to make our breakthrough product Wild Resilience™ available to you. From now until April 30th, we’re offering 25% off all pre-orders, which will ship by May 1st. We will then extend a 20% discount for the entire month of May. All pre-orders and regular orders will receive FedEx 2-day shipping for free. Furthermore, as we want to make trying the product as risk-free as possible, we will continue to offer a 30-day money-back guarantee on all first orders.
Our product is called #WildResilience. While we could not have known at the time we decided on this name, the underlying message resonates now more than ever. Let us all be wildly resilient. Our hope for our whole community is that we can take this time to step back, reevaluate what is most important, hold our loved ones a little more closely, and come out the other side of these extraordinary times more authentic, more grateful, and more resilient than ever.
If you need anything or have any questions, please reach out to us at firstname.lastname@example.org. We appreciate all of your support and wish you and your family love, safety, and good health, now and always.
CEO, Ellis Day Skin Science